Tag: public relations
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PR, AI & the Power of the Algorithm: Notes from CABSAT 2025
Words by Anika Berger, Founder of NikNak PR CABSAT 2025 was a whirlwind—in the best way. Packed with media heavyweights and sharp thinkers, the Content Congress felt like the industry taking a deep breath and going, “Right. This is real now.” AI was the clear thread running through every panel. Not as a gimmick, but…
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From Statement to Storytelling: How the Met Gala is Rewriting the Rules of Fashion PR
Words by Anika Berger , Founder of NikNak PR The Met Gala has long been fashion’s most talked-about red carpet—but 2025 wasn’t just a feast for the eyes, it was a masterclass in meaning. This year’s theme, “Superfine: Tailoring Black Style,” wasn’t about spectacle for spectacle’s sake. It was a carefully curated love letter to…
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PR for Introverts: You Don’t Need to Be Loud to Be Seen
By Anika Berger, Founder of NikNak PR Let’s get one thing straight: PR isn’t just for extroverts. You might be surprised to hear me say that – especially if you’ve seen me at events, mic in hand, or floating around the room like I’ve had five double espressos. I know I can give off peak…
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