Creative PR. Serious impact.
NikNak PR is for brands and events worth talking about.
Strategic, creative PR for lifestyle, wellness, events and entertainment brands across the UAE and GCC.
No fluff. No unrealistic promises. Just smart ideas and serious impact.
Dubai-born · UAE & GCC media expertise · Lifestyle, wellness and live experiences · Retained PR partnerships
THE PR TEAM THAT FEELS LIKE YOUR TEAM
NikNak PR is a Dubai-born consultancy for ambitious brands, founders and event organisers who want thoughtful strategy, not recycled press releases and empty promises.
From always-on media relations and founder profiling to event PR, creative activations and partnerships, we find the stories people will genuinely care about and build the right opportunities around them.
We work closely, move quickly and tell you honestly when something isn’t newsworthy. Because good PR isn’t about making noise for the sake of it. It’s about creating conversations that build credibility, connection and long-term value.
WHAT OUR CLIENTS SAY ABOUT US
SUNNY HERBALS MIDDLE EAST
Working with Anika Berger and Team NikNak has honestly been such an incredible experience for me. Anika and her team have gone above and beyond in every possible way, not just professionally, but also with genuine kindness, patience, and support. Beyond the numbers and features, what stands out most is the sense of partnership and belief they bring to the table. As a female entrepreneur, having a team that genuinely wants to see you grow makes all the difference.
ORGANIC FOODS AND CAFE
We’ve been working with NikNak PR for over a year, and the experience has been consistently excellent. They are always one step ahead, proactively sharing thoughtful proposals and fresh ideas without needing to be prompted. The team has secured outstanding coverage for our campaigns and makes collaboration seamless. They’re reliable, strategic, and genuinely easy to work with.
MINT MARKET
Working with NikNak PR over the past year has been an absolute game changer for our business. From day one, the team has gone above and beyond to elevate our brand profile in the UAE. The results speak for themselves – just last week we were featured in Vogue Arabia, and over the past year we’ve had more press coverage than we can count. What really sets NikNak PR apart is that they genuinely care. They’re not just about headlines – they’re passionate about helping brands be seen, heard, and succeed in a competitive market, which is incredibly rare in this industry.
DR KATHERINE ISCOE
When I moved to the UAE in July 2025, I figured I could either take the slow route building things myself or get the right support. Enter Anika and her team at NikNak PR, and what a great decision that was! Within just a couple of months, they had secured me speaking opportunities that opened the door to an incredible network of women, and she also got me featured in Vogue within three weeks. What stood out most was how much they actually listened to what I was trying to achieve, rather than trying to fit me into a generic PR mould. Even the onboarding process felt specialised, showing a level of thoughtfulness that’s rare in PR.
PREVIOUS CLIENTS OUR TEAM HAS WORKED WITH
