Whether you’re building a wellness brand, launching into the region or creating an event people need to know about, tell us what’s happening.
NikNak PR works with ambitious brands, founders, marketing teams and event organisers across lifestyle, wellness, hospitality, entertainment and live experiences. We work closely, think creatively, and become an extension of your team. No recycled strategies. No inflated promises. No disappearing once the contract is signed.
We work primarily through retained PR partnerships, typically for a minimum of 12 months for brands. For events, we develop a tailored PR strategy aligned with the event timeline, objectives and opportunities. We don’t offer pay-per-placement PR. What we do offer is smart strategy, strong storytelling, honest counsel and consistent media relations designed to build long-term visibility and credibility.
If that sounds like your kind of PR relationship, we’d love to hear what you’re building.
Contact Us
Please share the answers to the questions in the below form and a member of our team will be in touch!
1. What’s your company name?
2. Tell us a little about your business. (What do you do? Who is your target audience?)
3. Where are you based? (City & Country)
4. Where do you want to build visability?
- Dubai
- Wider UAE
- Saudi Arabia
- Wider GCC
- We’re entering the region and need guidance
5. What are you looking to achieve with PR (Choose all that apply)?
- Ongoing press office and media relations
- Founder profiling and thought leadership
- Event PR
- Brand or product launch
- Creative PR activation
- Partnerships and collaborations
- Influencer engagement
- PR strategy
- We’re not sure yet
6. Have you done any PR before?
7. Do you have a website or social media we can check out?
8. What is your monthly/yearly budget for PR?
9. Anything else you’d like us to know? (Any specific challenges or goals? Let’s hear it!)
*If you’re building your brand and not quite ready for a full monthly PR commitment, we get it. Check out “SME Zone” or the “free PR Tools” for flexible, stand-alone services designed to give you the essentials to move forward with polish, confidence, and strategy.
FAQs
What does NikNak PR do?
NikNak PR is a boutique public relations consultancy based in Dubai, specialising in lifestyle, event, corporate and wellness PR. We help brands, founders and organisations shape clear narratives, secure meaningful media coverage and build long-term visibility. Our work blends smart strategy, strong storytelling and hands-on execution without unnecessary fluff or over-promising. Think of us as your PR fairy godmothers who work with your team to develop the best strategies to meet your business objectives.
What industries does NikNak PR specialise in?
NikNak PR focuses on four core areas:
Lifestyle PR – culture, consumer brands and community-led concepts
Event PR – launches, experiences, sporting and wellness events
Corporate PR – thought leadership, brand positioning and reputation building
Wellness PR – fitness, health, wellbeing and purpose-led brands
This mix allows us to support brands that sit at the intersection of people, purpose and visibility.
Do you specialise in event PR in Dubai?
Yes. Event PR is a core pillar of NikNak PR’s work. We support events in Dubai through strategic media outreach, positioning, press and influencer coordination, and post-event coverage. Whether it’s a lifestyle launch, corporate event, wellness activation or large-scale experience, our focus is on turning moments into long-term brand visibility.
What is lifestyle PR and how does it work?
Lifestyle PR focuses on how a brand fits into people’s lives. It’s about storytelling, relevance and cultural connection rather than hard selling. We position lifestyle brands through media features, trend-led angles, founder profiling and event-led storytelling to build credibility and awareness in a natural, editorial way.
What does corporate PR look like at NikNak PR?
Our corporate PR approach is human-led and strategic. We support businesses with brand positioning, thought leadership, commentary, announcements and media profiling, ensuring corporate stories feel credible, clear and relevant, not dry or overly polished. This works especially well for founder-led and growing businesses.
Do you work with wellness and fitness brands?
Yes. Wellness PR is one of our strongest focus areas. We work with fitness, health and wellbeing brands, events and founders who are building trust-based businesses. Our approach prioritises authenticity, education and long-term credibility over hype, ensuring wellness stories land with integrity.
Do you work with startups and founder-led businesses?
Absolutely. Many of our clients are founder-led brands across lifestyle, wellness, events and corporate sectors. We help founders find their voice, build authority and show up consistently in the media, while keeping PR aligned with business goals and capacity.
What makes NikNak PR different from other PR agencies in Dubai?
We’re boutique, hands-on and honest. We focus on lifestyle, event, corporate and wellness PR, work closely with our clients, and care deeply about fit and outcomes. No cookie-cutter strategies, no unrealistic guarantees, just thoughtful PR done properly.
Where is NikNak PR based?
NikNak PR is based in Dubai, UAE, and works with both local and international brands looking to build visibility across the region.
