Tag: BusinessStrategy

• PR, AI & the Power of the Algorithm: Notes from CABSAT 2025

  Words by Anika Berger, Founder of NikNak PR CABSAT 2025 was a whirlwind—in the best way. Packed with media heavyweights and sharp thinkers, the Content Congress felt like the industry taking a deep breath and going, “Right. This is real now.” AI was the clear thread running through every panel. Not as a gimmick, but…

  niknakpr

  1st Aug 2025

  Uncategorized

  BrandGrowth, BrandVisibility, broadcast media, BusinessStrategy, Communications, Events, GCCBusiness, Media, media industry, PRforStartups, public relations, thought leadership, women in PR

• Why PR is the Best Investment for New Brands

  Startups love quick wins. Ads? Instant traffic. Social media? Easy engagement. But if you’re playing the long game, PR is the best investment your brand can make. Here’s why. 1. PR Builds Credibility – Ads Don’t Ads disappear the moment your budget runs out. PR? It lives on. When your brand is featured in a…

  niknakpr

  19th Mar 2025

  Uncategorized

  BrandGrowth, BrandVisibility, BusinessStrategy, EntrepreneurTips, GCCBusiness, InfluencerMarketing, MediaCoverage, PRforStartups, PublicRelations, StartupSuccess