Tag: BrandVisibility
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PR, AI & the Power of the Algorithm: Notes from CABSAT 2025
Words by Anika Berger, Founder of NikNak PR CABSAT 2025 was a whirlwind—in the best way. Packed with media heavyweights and sharp thinkers, the Content Congress felt like the industry taking a deep breath and going, “Right. This is real now.” AI was the clear thread running through every panel. Not as a gimmick, but…
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From Statement to Storytelling: How the Met Gala is Rewriting the Rules of Fashion PR
Words by Anika Berger , Founder of NikNak PR The Met Gala has long been fashion’s most talked-about red carpet—but 2025 wasn’t just a feast for the eyes, it was a masterclass in meaning. This year’s theme, “Superfine: Tailoring Black Style,” wasn’t about spectacle for spectacle’s sake. It was a carefully curated love letter to…
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Why PR is the Best Investment for New Brands
Startups love quick wins. Ads? Instant traffic. Social media? Easy engagement. But if you’re playing the long game, PR is the best investment your brand can make. Here’s why. 1. PR Builds Credibility – Ads Don’t Ads disappear the moment your budget runs out. PR? It lives on. When your brand is featured in a…
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