Less fluff. More impact.

NikNak PR was founded by Anika Berger, a PR pro with over a decade of agency experience and a big love for startups, stories, and spotlighting the region’s most exciting brands.

We’re here to make PR feel simple, smart, and actually fun. Whether you’re launching something new, looking to grow your brand, or want to finally get featured in the media – we’ve got you.

We work across lifestyle, events, wellness, hospitality, and founder-led startups. What unites our clients? Big ideas and even bigger ambition.

Signature Style:
Strategic. Creative. Relationship-driven.

About Our Founder

Anika Berger – PR with punch, personality, and purpose.

Anika Berger is the founder of NikNak PR, a agency built on bold ideas, smart strategy, and a love for helping brands show up and stand out.

Born in Australia, raised in the Middle East, and based in Dubai, Anika brings over a decade of global PR agency experience to the table having worked with household names like Careem, Netflix, Emirates Dubai Rugby 7s, Forever Rose London, and more.

She launched NikNak PR to give brands and founders access to the kind of PR that actually moves the needle without the fluff, jargon, or agency bloat.

Anika believes in the power of a good story, a great strategy, and genuine relationships. She’s passionate about making PR simple, fun, and impactful, especially for brands who are doing things differently.

When she’s not pitching headlines or building visibility plans, you’ll find her hosting PR workshops, championing homegrown brands, or plotting her next city escape.

Ready to get your brand in the spotlight?
Whether you’re launching, levelling up, or just need a little PR magic – NikNak PR is here to help.